About the advertising industry 15: Microsoft's advertising platform PubCenter
A few days ago, Microsoft launched IE8, you stirred the hot, well worth mentioning Products, Product, or bad, even if Windows does not own or IE browser, Microsoft is still strive for change: from software services, turning the Internet service, which will allow himself to more business categories. This article is to introduce Microsoft's ads at the field of exploration: Microsoft Pubcenter, desire through advertising platform, with Google AdSense, Yahoo Publisher compete.
Microsoft PubCenter projects are beginning in the summer of 2008 to start and test, and in February 2009 at the invitation of Microsoft Internet media to take these tests and advise on these media, including IAC, Dow Jones Online, The New York Times, "Time" magazine,维亚康al and other well-known media.
Microsoft PubCenter are aimed at networks and publishers a new generation of digital media advertising platform, adCenter its existing architecture-based, will include the previous Atlas, Rapt solutions to some technologies and tools, but also there is a new instrument. Microsoft said the platform will provide a creative and forward-looking Advertisement Order Management Solution system to provide advanced analytical tools ads; and will enhance the tracking capabilities, so that all the networks and digital media publishers to get the necessary tools and techniques for advertising partners to provide valuable, relevant content ads. Read More
Custom Media Services released: The United States "Time" magazine the first to eat crab
The era of information explosion, at a location定准select audience that is personalized service. And to allow readers to customize their own no doubt that the best way is the fastest. Media from the "popular" to "Personalized" will be a trend, especially in the network under the influence of the media. I always look forward to "personalized media", it is hoped that at the right time to explore and try.
What is a personalized media service? Dare to interested users, want to concern for their most valuable access to information, personalized media are the objective. To achieve this goal, first of all, required the user's participation, through a number of information classification, selection, users know which industries and which companies and which situation, and which characters are interested, have the best course of months back Recognition; followed by are how to ensure that the information provided is valuable, this is directly related to the back of the paid services, to determine the value of information to a large extent by the impact of the initiative, at the vast choice of information, required exceptional vision, unique sense of superior understanding; Finally the model is paid, in the face of the vast number of ordinary users, imagine the advertising business, then a big case of the client can ensure that people live better, this is impossible. Need to develop micro-billing model. This payment system, including security, convenience, credit, etc., with the growing development of electronic payment, after all, have a good payment pattern, but to face the "broiler" a powerful challenge Oh! Read More
Geek Belt】 【Duo for Laptop: At the computer screen to write on
Computer has become an essential work and study materials, but still the mouse input device keyboard add. Although there have been some hand-written browser, but the scope of application and functions are still relatively weak. Introduced once before with a digital memory Notepad (Digtial Notpad), people have been very pleased to hand the draft, can be stored through the software and computer can connect. However, this would now like to introduce the Wireless Control stylus stylus (Duo for Laptop), it is directly on the screen to write, drawing! If you do not enjoy writing draw on the screen, but also the configuration of a digital notepad with a similar tablet, directly connected to computer, while simultaneously displayed on computer screen. Read More
WPP Research Network United Google ads are not only research
A few days ago, WPP company CEO Martin Sorrell • At Say: Google's position is "frenemy" or "froe", that is, friends and enemies, friends and rivals; think Google represented by online advertising will be advertising industry is very major changes, so WPP want change. Today, the company act on it, are co-operation: WPP United Google prepare 3 year 4.6 million U.S. dollars investment in advertising research, the focus of research is in online advertising to consumers the impact and value.
1. Joint research ads
Although the rapid development of network ads, and even the fastest-growing media platform; but in the advertisement business circles proportion is still very small, especially in brand advertising and advertising clients. The reason a very important aspect is the value of online advertising recognition, a short span of ten years of history, where to catch up traditional ads for hundreds of years of history and sedimentation. Read More
【Belt】 geek can fly car Terrafugia Transition
This is not shooting movies, nor is it the graphic designer works on paper, nor are the minds of our Imagination numerous daytime dreaming of flying car (Flying Car), but the truth. It is Terrafugia (leap), the world's first flight vehicles can be cars, has completed its first test of the cars, the near future is expected to spread to all corners of the world's automotive ... ... want to open the human dream of flying cars finally become a reality.
Time the United States at 9:30 on March 18, Terrafugia company held a news conference to announce their Transition flying car could be on March 5 at Plattsburgh International Airport in the United States completed its first test flight, and published the picture and Videos. Judging from the video, Transition as a major power when the plane is installed on automobile tail propeller engines, at that time, it did not taxiing many long distance up on the fly, but also very stable posture. Of course, the video did not see the Transition soar freely in the air of the lens, but, as the Wright brothers a century ago at several hundred meters, which means that the arrival of a time. Read More
